I’m Nikita Samutin
Senior Product Designer

For over 10 years I’ve been solving business problems with interfaces: 01 in fintech, large redesigns at Yandex. I run the full cycle — research, shipped UI, prototypes in code and specs AI agents build from.

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EXPERIENCE

  1. Stealth fintechSenior Designer 2024 — 2026
  2. Yandex, Auto.ruLead Designer 2020 — 2024
  3. OptheriumSenior Designer 2019 — 2020
  4. Yandex.MusicMiddle Designer 2018 — 2019
  5. Aidem StudioJunior Designer 2015 — 2018

Lead Designer, 2020 — 2024

Yandex, Auto.ru

Auto.ru is Russia’s largest car marketplace with 29M monthly users. I led design for the home screen and feed, launched CarTinder from zero and built the design system. For eight months I led a team of five.

Home Screen Redesign

Reworked the home screen of the app with 8M monthly users. The brief was clicks into services, but people were lost: no clear way to search, no cars in sight. So we built it around search and the personal feed.

RESULTS

  • +21.3%personal feed views per user
  • +5.1%clicks into offers
  • +3.7%dealer listing views
  • +3.1%private listing views

exploration

Dozens of “what if” concepts came before the final screen: search alone, a car-specific AI assistant and a modular feed. Modular won: it adapts to what a person came for and grows without another redesign.

CarTinder

A swipe interface for car exchange, the first on the market. In 2022 there were few new cars and a third of users wanted to trade in. I took the mutual match from dating apps and built the card around the price gap.

RESULTS

  • +149.6%offers viewed per user
  • +19.7%offer-to-call conversion
  • 20.8% fastertime to close a deal
  • 141media publications
A blue Ford Mustang I, 1966
Not interested

Ford Mustang I, 1966

you’ll receive extra

200 000

  • 30 000 km
  • 3.3 L / 122 hp / Petrol
  • Automatic
  • 1 owner
  • RWD
  • Coupe
A green Xiaomi SU7 Ultra I, 2025
Not interested

Xiaomi SU7 Ultra I, 2025

you’ll pay extra

1 800 000

  • 26 000 km
  • 1548 hp / Electric
  • Automatic
  • 1 owner
  • AWD
  • Sedan
A dark grey BMW X5 on a paved lot, trees behind it
A blue Ford Mustang I, 1966

It’s a match!

The seller liked your car too. Get in touch to arrange the deal.

Calls 9:00–18:00

Listing Card Redesign

The listing card was overloaded. Interviews showed buyers mostly look at photo, price and mileage, so I tested dozens of layouts by how fast people found them. It took two A/B tests to get it right.

RESULTS

  • +15.2%media ad revenue
  • +8.3%added to favourites
  • +3.1%listing views
Listing card: Hongqi E-HS9, 11 900 000 ₽, with a Call button and a verified dealer
Listing card: BMW 3 Series 318i, 1994, 100 000 ₽, fair price
Listing card: Mercedes-Benz GLE 400 d, 2019, 7 450 000 ₽
Listing card: Audi Q7 55 TFSI, 2019, 6 870 000 ₽, fair price

web version

The desktop search results in a browser window: filters on the left, listing cards on the right

Design System

The app needed a new look for an ad campaign, but the UI was hardcoded and iOS and Android looked different. I initiated a design system, won time from the CPO and shipped the refresh with the team.

RESULTS

  • 2× fasterfront-end work with the shared library
  • weeks daysto ship a UI change across apps
  • 80% coverageof the product UI built from the shared library

Senior Designer, 2019 — 2020

Optherium

Optherium helps companies launch a digital bank. I built the product from zero for web, iOS and Android. My widget architecture makes each new bank quick to build.

RESULTS

  • 10 daysto launch a new bank, instead of months
  • $5MSeries A, with my UX architecture in the investor memo
  • U.S. clientssigned after I presented the product

web version

Middle Designer, 2018 — 2019

Yandex.Music

Redesigned the search screen in the mobile apps: bounce rate fell by 10%. I improved the product on all platforms, including Windows. In my spare time I designed an interface for Apple Watch.

A purple glow sweeping along the edge of a slowly breathing ring

windows app

The Yandex.Music player on Windows: the album cover and playback controls on the left, the playing queue on the right, the Windows taskbar along the bottom

apple watch concept

Senior Designer, 2024 — 2026

Stealth Fintech

A payment page for local payments in 15 countries. Every country pays its own way: QR code, bank transfer, phone number. I rebuilt it as one flow that adapts to each, then refined it through a dozen A/B tests.

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2021 — 2025

I talk and write

I write for Smashing Magazine and HackerNoon, give talks and go on podcasts. At Auto.ru I ran an internal talk series with guests from Yandex Go and WeTransfer.

Now for the next one.

Everything above was made by teams, not by me alone. Aidem, Optherium, Yandex — thank you, all of you, for the reviews, the arguments and the coffee. I learned the job from you.

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bmnikes@gmail.com